Amundi received a disproportionally low share of voice for its size.  It’s sheaf of investment experts was impressive but their output was tuned to other experts, not the broad investing community.

H/Advisors developed a media engagement programme for the business, its leaders and Amundi’s acquisition/organic growth strategy.  This included high impact broadcast appearances to draw media attention to Amundi’s areas of expertise, such as its ETFs, passive investment and low-carbon products.