Media goes viral
Covid-19 coverage sparks spike in media audiences but advertisers head for the hills.
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The coronavirus pandemic looks set to leave a permanent mark on the UK news media landscape. On the one hand, almost all news titles are witnessing a huge surge in readership as people trawl the web for the latest news on the outbreak. On the other hand, most titles have seen a dramatic slump in advertising revenues that is forcing them to look at hard choices and perhaps may even sound the death knell for some print titles. Maitland/AMO Partner Clinton Manning offers his insights on the media environment in general here.
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