Amundi – ESG Communications

Headquartered in Paris, Amundi is Europe’s largest asset manager and a pioneer in green finance and responsible investing.
Challenge

- Raising the ESG profile of Europe’s largest asset manager

Asset managers, and the wider investment community, are facing significant scrutiny on their ESG practices, research and disclosure. The need for authentic, transparent and consistent communications has never been greater.

Maitland/AMO Sustain has been working with Amundi, Europe’s largest asset manager, to raise its responsible investment profile and demonstrate its pioneering role in the development of low carbon indexes.

Insights

ESG investing is regarded as an important risk management tool for investors. Over the last few years it has become an increasingly popular investment strategy, driven by client demand. For asset managers it is essential that they are able to effectively communicate their ESG strategy in a competitive and crowded space.

Strategy

Over the last two years, we have been working on a bespoke mandate to help position Amundi as a leading ESG commentator.

We designed and delivered profile raising campaigns for major ESG announcements, including the launch of Amundi Planet Emerging Green One, the world’s largest green bond fund.

We have also arranged media roadshows for Amundi’s Chief Responsible Investment Officer and specialist interviews for Amundi’s low carbon strategist.

Outcome

Our engagement has promoted the asset manager’s low carbon initiatives and raised awareness about Amundi’s long-term ESG strategy in key titles such as the Financial Times, IPE, Responsible Investor and Financial News. Amundi has also received recognition in leading industry ESG awards.

Practices
Services