Source London

Maitland/AMO was appointed by Blue Solutions, a Bolloré Group company, after it became the operator of Source London in 2014, the London electric vehicle charge point network.
Challenge

Raise the profile of the Source London and share its vision with UK media, as well as private and public stakeholders, including local authorities and MPs. Maitland/AMO positioned Source London as the capital’s preeminent public EV charging network and a key solution to the capital’s air pollution crisis. It was necessary to secure separate agreements with the London boroughs to allow the group to install its latest state-of-the-art EV charge points.

Insights

Blue Solutions develops clean mobility solutions and manages over 15,000 electric vehicle charge points in eight cities across three continents. Maitland/AMO was appointed by its UK division and aided Source London in becoming London’s leading EV charging network.

Strategy

• Redefine the narrative and strategic positioning of Source London, both on a proactive and reactive basis, by organising a series of media meetings and political introductions with London’s political influencers and representatives.
• Demonstrate the track record and expertise of the group, building and operating large-scale EV charging infrastructure in large cities.
• Establish a public-led campaign for the expansion of on-street public charge points in London.

Outcome

Source London’s reputation was firmly established with media and other key stakeholders to the benefit of the group’s long-term presence in the UK. The work helped secure close partnerships with major influential news outlets. As a result, Source London gained endorsement and association with high-profile political stakeholders. Finally, Maitland/AMO assisted with the development of a Source London-led online platform “Powermystreet” that enables London’s residents to actively engage in the debate about the future of transport and mobility.