ECI

Maitland/AMO was appointed as ECI Partners’ retained adviser in 2014, working alongside the private equity firm as it geared up for the next stage of its growth story.
Challenge

ECI Partners was set up by the Bank of England in 1976 to invest in growth businesses and had established itself as one of the most respected names in the private equity market. However, it had to stand out in a crowded marketplace.

As it raised its eleventh and largest ever fund, which announced its final close in April 2018 raising over £700m, uncertainty around the outcome of Brexit in the media and investor community resulted in questions being asked about prospects for investing in the UK.

Insights

ECI has had to demonstrate that it is the partner of choice for growth companies through clear messaging and thought leadership, in order to stand out from the crowd and to demonstrate that growth market companies are Britain’s largest job and wealth creators.

Strategy

• Maitland/AMO executed a high-impact communications programme supporting ECI’s deal activity and fundraising, while also raising the profile of its portfolio companies across the TMT, business services, and consumer sectors.
• Focused on maintaining a high profile throughout ECI’s fund cycle and targeting audiences including the national, regional and trade media.
• Leveraged ECI’s thought leadership programme, focused on their annual Growth Survey - a poll of business sentiment amongst growth companies - to project the ECI brand and position the firm as a champion for growth companies and an authority on Britain’s ‘Mittelstand’.

Outcome

ECI’s reputation as one of the UK’s top private equity firms investing in growing UK businesses has been cemented since raising its tenth and eleventh funds. It has now completed more than 250 investments over the past 40 years. The firm’s Growth Survey is also well respected by investor and media audiences and is frequently covered by the likes of The Daily Telegraph, The Times, and other leading business titles. Maitland/AMO has assisted ECI in overcoming questions about investing in the UK, generating favourable coverage around its recent fundraise.