Flybe

Maitland/AMO was appointed by Flybe in October 2014 to help build the company’s corporate reputation and support its turnaround story.
Challenge

Help the company improve its fan-base in the City and financial media in tough market conditions.

Insights

Flybe, Europe’s largest regional airline, had endured a turbulent time since listing on the London Stock Exchange in 2010. A key issue in improving the company’s reputation would be communicating the progress and success being made by Flybe with City, media and political audiences as well as delivering an improved understanding of its operations.

Strategy

• Simplifying and improving the group’s corporate strategy.
• Enhancing investor relations capabilities.
• Strengthening ties with key media outlets.
• Engaging with public policy debates on aviation.
• Support around the launch of new routes into London Heathrow.

Outcome

The company’s corporate strategy and potential is now better understood across the City and by financial commentators. Flybe is making significant progress in delivering its strategy and this has been accompanied by high quality media coverage in key regional and national titles.