Luxembourg for Finance
Maitland/AMO has advised Luxembourg for Finance (LFF) – a public-private partnership tasked with promoting the Grand Duchy as a European and global financial centre – since 2015.
Luxembourg’s proposition for the financial services industry has been through a swift and impressive period of development – and it continues to grow. It is now one of the leading financial centres in Europe. However, its offer to international businesses and cross-border expertise was often overlooked by top tier media. This misalignment between perception and reality needed to be addressed.
LFF has successfully managed to build strong relationships with most major international media organisations and influential opinion formers, such as BBC Radio 4’s Today Programme. Its proposition both now and after Brexit is much more widely understood, and its role within a global financial context receives far more recognition. The Duchy is also now able to participate in a wider ranging debate about financial services, including offering views on financing China’s Belt & Road Initiative, the growth of fintech, green finance, and of course the future development of segments and regulations within the industry such as wealth, insurance and UCITS.