Maisons du Monde
Maisons du Monde is a rapidly growing French retailer of decorative items and home furnishings. Maitland/AMO, together with its French partner agency, Havas Worldwide, was appointed in 2016 to advise the retailer ahead of its flotation on the Paris Euronext Exchange.
The IPO was announced in a difficult environment for the French market; sentiment was dominated by fears over China growth and new listings had slowed markedly. Maisons du Monde needed to be differentiated from perceived competitors such as Ikea and Conforama. In addition, the validity of its store and online strategy had to be established in a rapidly changing retail market.
The IPO received extensive media coverage from the key financial press and commentators, including from the Financial Times’ Lex column and Wall Street Journal’s Heard on the Street. Overall, these opinion formers were supportive of Maisons du Monde’s equity story. The offer was several times over-subscribed and Maisons du Monde’s shares gained 7.6% on the first day of trading on Euronext Paris.