Reckitt Benckiser – Reorganisation
Maitland/AMO has worked with Reckitt Benckiser since 2017, advising and supporting on various corporate communications briefs, including the strategic reorganisation which was announced in October 2017.
Reckitt Benckiser announced a strategic reorganisation of its business, resulting in the creation of two new business units – Health and Hygiene Home.
By committing and involving the executive committee as topic sponsors, communications succeeded in bringing core strategic areas to life. Leaders were enabled to cascade strategic objectives and key messages into their markets and teams. Employees were encouraged to share flagship projects and success stories on internal communications platforms and channels, making progress and quick-wins visible across the organisation.