Social Media – Influencer Strategy
Maitland/AMO was appointed by an NGO group to review their social media strategy ahead of the publication of a landmark research study.
The NGO was a coalition of organizations. While the volume of Twitter activity was high, it lacked strategic focus and a clear voice. How could we help them achieve cut-through with the report, to influence the people that really mattered?
Our 80+ targets on average received 37 impressions on their timelines related to the report. More than half of these were sourced directly from our campaign: unmediated messaging which reached the target audience multiple times via known influencers.