Maitland/AMO was appointed by Spire Healthcare as its retained PR and Public Affairs adviser in 2012, two years ahead of its IPO in 2014.
Maitland/AMO’s task has been to help define and explain Spire Healthcare’s positioning, as it has made the transition from private to public ownership. This has involved showing the benefits of private sector support for the healthcare system, explaining the company’s growth strategy to business audiences and engaging with MPs and other local stakeholders.
Maitland/AMO continues to provide day to day support for Spire Healthcare. By managing a joined-up programme across public affairs and public relations we have ensured that both politicians in Westminster and the broader public have a better idea of the value Spire creates for all its stakeholders.